Reach –20 out of 28 million (that is 73%) of Polish Internet users take advantage of YouTube. Said video platform owned by Google is the second most popular browser in the world and the third most popular website in Poland. Thanks to that, ads can reach a remarkable group of prospective clients.
Precise targeting – YouTube ad campaigns can be targeted to very precise groups on the basis of demographics, fields of interest, target destinations (individual video clips or channels), topics, or keywords. They may also be used for remarketing and displayed to people, who have recently visited the website or channel of the advertiser.
Sensible pricing – cost of preparing and displaying YouTube ads is much lower than in the case of their TV counterparts. Typically, the cost of viewing such an ad by a user is equal to several groshes. Skipped ads are not included in the calculated costs, which is yet another key benefit for advertisers.
Measurability – one of key advantages of YouTube ads is the possibility of meticulously measuring the effects of a given ad campaign. When it comes to traditional ad channels, it is almost impossible to specify if the advertiser truly reached his or her target audience. Thanks to Google AdWords, such advertiser is granted a toll-free access to analytical reports. They cover the number of people who have watched the prepared video clip and the amount of new clients who have learned about a given company thanks to the promotional material in question.
Sharing option – ads, similarly to all other video clips available on YouTube, can be shared on other websites and in social media. If the recipient considers a particular promotional material to be intriguing or funny, he or she can show it to others and therefore remarkably increase the reach of the campaign without any additional costs on advertiser’s part.