Website’s search engine optimization, , also referred to as SEO, is a set of tasks that aim at achieving the most favorable position possible in organic (natural) Google search results for specific keywords.
The first stage is to perform a keyword research to select the most sensible phrases. Professional SEO is predominantly based on:
What factors influence website position in a search engine?
Advantages of website’s SEO
How does the SEO process look like?
How much does SEO cost?
How to measure effects?
How to choose a SEO agency?
Does/SEO ensure a high position?
After placing an order for website’s SEO, you will be granted:
Take advantage of our knowledge and experience in website’s SEO!
SEO successes of our clients
1. ELEMENTS CONNECTED WITH TECHNICAL WEBSITE OPTIMIZATION:
2. ELEMENTS CONNECTED WITH WEBSITE CONTENT:
3. ELEMENTS CONNECTED WITH WEBSITE POPULARITY:
4. SOCIAL MEDIA ACTIVENESS
Social platforms indirectly impact the position of a website in search results. They are also the place for distributing content and communicating with users. Creating account in certain social media may positively affect website traffic.
A website holding the 1st place in search results is visited by 32,5 % of users, 2nd place is visited by 17,6% of them, whereas website ranking 5th for a given keyword is visited by only 6,1 % users. Results from the first page of search results are of key importance for they account for 91,5% of overall website traffic. The second page allows to reach 4,8%, users whereas the third one – only 1,1%.
Aside from website traffic increase, a proper SEO can also ensure improved brand presence and competitiveness on the market. A website that is regularly displayed in search results is remembered better by prospective clients.
The positioning website in search engines process (that is frequently preceded by pre-positioning) typically involves 5 main stages:
KEYWORD RESEARCH
Selection of keyphrases is the key stage on which the efficiency of all other steps depends. It is worth opting for phrases relating to the offer and directing clients to chosen subpages.
ANALYSIS AND TECHNICAL OPTIMIZATION OF THE WEBSITE
Website verification, identifying website functioning-related problems, and preparing guidelines connected with optimization are of utmost importance here. At this stage, we adjust the website to the requirements of Google search engine. Sometimes even SEO optimization alone may translate into a better position in Google search results.
CONTENT EXPANSION
Websites that have an interesting, unique and SEO optimized content are promoted in search results. We prepare our materials by taking into account the needs of users and robot indexing. The publication of an engaging content has a remarkable impact on the position in search results – our service includes both SEO Copywriting and Content Marketing.
INCREASING WEBSITE’S POPULARITY
We gather valuable links that will lead to increasing the position of the website in search results and contribute to creating a varied link profile. A link building strategy is prepared for each and every website individually.
STATISTICAL DATA ANALYSIS
We analyze customer’s website in a regular manner to verify the efficiency of the assumed strategy. Said efficiency is checked by means of, among others, Google Analytics and Google Search Console. Basing on analysis outcomes, we prepare new optimization guidelines (re-optimization).
SUBSCRIPTION/LUMP SUM
It is the most popular settlement form that allows for optimizing a given website in a comprehensive manner. Cooperation terms (amount to be paid, positioning duration, and scope of services) are specified before concluding an agreement. The main advantage of this form of settlement is the possibility of planning the budget. The client knows from the very start how much he or she will have to pay. He or she can also terminate the agreement after a short notice period.
TRAFFIC FEE
Amount to be paid depends on website traffic and specified fee per session. Said settlement model is most frequently chosen by online shops and informational sites renting advertising space. Similarly to conversion fee, the budget is difficult to estimate.
MIXED SETTLEMENT MODELS
Mixed settlement models for positioning services in search engines combine the benefits of pay-per-outcome and lump sum systems. For both parties to be satisfied with the agreement concluded, both subscription and success fee are implemented. The latter is dependent on the position of phrases, traffic, and conversions.
CONVERSION FEE
In the case of this model, a SEO company calculates a payment that is based on a fixed subscription and a variable conversion-based payment that may be understood as, among others, making a purchase in the shop or filling in a contact form.
To ensure an effective optimization a SEO company generates regular reports relating to efficiency measures, thanks to which it is possible to analyze the outcomes of performed undertakings and correct the assumptions of the selected SEO strategy.
DECENT SEO AGENCY:
The main goal of a SEO expert is to address the occurring changes and adjust the utilized strategy to them in order to ensure that the website does not fall down in the ranking.
E-COMMERCE SEO
E-commerce branch of industry poses SEO challenges in terms of content uniqueness, website popularity improvement, and technical solutions that are typical for various shop-oriented scripts. We focus on selecting phrases that will convert well and thanks to which not only the popularity of the website, but also conversion rate will be boosted.
LONG TAIL SEO
The selection of a long tail and the proper expansion of website content make it possible to lower customer acquiring cost and make the system less vulnerable to changes of the position of individual phrases. The website is then optimized with regard to more advanced and longer phrases. Said strategy is one of the most efficient ones when it comes to optimizing shops and websites.
GOOGLE FILTER-RELATED SUPPORT
A comprehensive analysis of website content, links redirecting to it, as well as a professional approach to optimizing the linking profile makes it possible to expect a positive response from Google after sending a request for the filter to be removed (either a manual one, or the so called Google Penguin).
SEO AUDIT
Verification of the adjustment of the website to the requirements of various search engines , the analysis of linking profile, or a generated report relating to undertakings performed by the competition will make it possible to make proper decisions and make some savings.
SEARCH ENGINE REPUTATION MANAGEMENT (SERM)
The combination of SEO and ePR undertakings in order to increase the number of online materials relating to a given company and oriented towards the creation of its positive image on the Net. The typically performed actions in this case are, among others, monitoring comments left online, requesting negative reviews to be removed, and creating valuable articles promoting the brand.
LOCAL SEO
Local SEO is a strategy addressed to websites of companies operating on a local market. SEO actions are then based on optimizing target websites for phrases including names of cities or towns (e.g. website optimization Wroclaw), as well as creating individual link profiles for every page.
SEASONAL SEO
The strategy in question is predominantly addressed to entrepreneurs operating on seasonal markets, who would like to promote their goods during a particular timeframe. Within the scope of the discussed SEO service, temporary and occasional phrases are optimized . It is vital to start promotional undertakings earlier, in order to boost the position of chosen keywords before and during the period of an increased demand for given products.
INTERNATIONAL SEO
The strategy involves promoting a given website on international markets by using many search engines. At Artefakt , we offer SEO in Germany, Great Britain, the USA, and Czech Republic. We adjust proper keywords, optimize websites, and provide links from foreign websites.
FORBES’ DIAMOND
In 2014, we were awarded for a remarkable increase in company’s value.
BEST SEO COMPANIES
Internet Maker Magazine considers us to be one of the best SEO agencies on the market.
SEM
According to Media & Marketing Poland’s research, we have a real impact on the amount of sales.
We support both big websites and small companies having relatively small webpages. We have achieved numerous successes in terms of helping sites reach top positions. Examples of some of such achievements can be found below:
We have been cooperating with the Skalnik.pl website since 2012 and have focused on increasing its visibility in search engine ranking. We regularly analyze the website in terms of meeting Google requirements, audit the content, as well as build a link profile. In the course of our cooperation, organic traffic on the website has increased several times and its Google visibility has been much greater.
Archicom is a leading developer on the Wroclaw housing market. Within the scope of our cooperation, we have focused on search engine promotion and website optimization. Later on, we also launched some online campaigns. As a result, website traffic increased two times within just a year.
Archipelag design studio has been selling projects of houses. At the beginning of our cooperation, the website had a rather low visibility in Google. Thanks to the implemented website optimization, link building strategy, and content marketing undertakings, the website has appeared in TOP10 for most competitive phrases. What is more, its website traffic has increased by 80%.
Below, there are some references we have received from our satisfied customers:
„As we wanted to increase the presence of our company in the e-commerce branch of industry, we decided to start cooperating with Artefakt L.L.C in 2015. Since then, we have been observing a gradual increase of traffic on the website and revenue generated.”
Organique L.L.C.
„We have been cooperating with the Artefakt L.L.C. since 2014. We have taken advantage of top quality SEO services and we have acknowledged engagement, knowledge, and experience the experts have been willing to share with us while solving everyday issues with our website.”
Cyfrowo.com.pl
„We are very satisfied with our cooperation with the Artefakt Company. The entire cooperation period has been characterized by a respectful approach, which undoubtedly made it easier to reach an agreement in the case of the unexpected circumstances occurring. We can wholeheartedly recommend the company due to the quality of services it provides and measurable results that it can help achieve.”
Selo Energia L.L.C.
