We check if the published content is unique, exhaustive (we assess the content-to-code ratio), and optimized for search engines.
Our experts verify if the positioned keywords have been included in the content and assess their amount. We propose utilizing proper long tail phrases thanks to which the website will be visible for various variations of search requests.
We take care of every image on the website to have an alt attribute and for its size not to be problematic for the server, as well as to ensure short page load time . We create recommendations with image search engine and generating valuable website traffic in mind.
We advise on how to embed movie clips on the website for them to be responsive and not affect Page Speed negatively. The conversion of interactive elements is crucial importance, because it allows to lower the amount of content to be loaded.
We select the proper keywords – the effect is a list of phrases that should be used for SEO. Analysis is performed on the basis of customer’s requirements, branch specificity, monthly search volume , and the competitiveness of keywords.
Possible new keywords
We analyze trends in the branch the clients operates, actions performed by competitive companies, and prepare a set of proposed phrases that may be used to optimize.
Proper website displaying by web browsers
We verify website code in terms of compliance with W3C standards, so that it is displayed properly on all devices and in all web browsers.
We analyze the structure of headlines and keywords density. We especially focus on a H1 heading tag appearing on every subpage with key phrases.
Titles and meta tags
We check whether Title tag has been provided on every subpage and if it includes all the most important keywords. We focus on preparing unique description tags, thanks to which it is possible to win the attention of users utilizing Google.
We recommend using more friendly URL addresses that will increase the accessibility of the website for search engine crawlers and make it easier for users to find what they look for on the website.
We recommend implementing canonical tag on websites that may create content duplicates resulting from, among others, the possibility of sorting and filtering products. In such a way, it is possible to specify content to be indexed.
Redirections within a website
We check if all subpages of the website are available. We also make a list of 301 redirections.
Pagination and sorting
In the case of a longer content, we recommend opting for pagination and sorting. The content (e.g. on a category subpage in the shop) will be then divided into fragments and will become more accessible for the users. What is more – page load time will be shortened.
Use of microformats
We propose using structured data for the website to be presented in the Google ranking together with extended descriptions (rich snippets), which will make it stand out from the crowd of competitive sites.
We provide recommendations relating to placing links in the content and directing both crawlers and users to subpages of the site that are of the highest importance.
Google Analytics data
We check trends relating to website traffic for a specified period of time, as well as identify bounce rate, and the number of new users acquired through particular subpages. We focus on behavioral patterns of users, analyze their path to purchase, examine bottlenecks and problematic sections, and finally – propose efficient solutions.
Google Search Console data
We verify if the website has not been penalized, filtered or banned , check indexing-related statistics, verify the validity of the implemented micro-formats, as well as specify if they are properly interpreted by a search engine. What is more, we analyze keywords for which the website is visible in organic search results.
Presence in Google My Business
In the case of customers operating on the local market, we recommend creating a Goggle My Business page. We provide our clients with optimization guide that will increase the visibility of the website in Google Maps.
Mentions in social media
We advise social media account optimization by adding a full website URL and publishing unique content together with keywords to optimize.