With regard to local SEO, we offer our clients:
- SEO Warsaw
- SEO Cracow
- SEO Wroclaw
- SEO Poznan
- SEO Torun
- SEO Rzeszow
- SEO Lublin
- SEO Lodz
- SEO Bydgoszcz
- SEO Katowice
Local search engine optimization is also based on Google Maps presence. By being an owner of an optimized and properly promoted Google Map page, a client can make an appointment, read opinions of other users, or set the shortest route to the destination with only few clicks. Local SEO makes it possible to promote business undertakings within the borders of: a city, commune, province, district, and region.
With regard to local SEO, we offer our clients:
While operating on a regional market, one has to focus on clients looking for products and services available in the closest proximity. Google tracks increases in the number of local requests typed in by users and provides them with personalized search results. Google Maps SEO allows business owners to become more competitive on the local market.
What is more, while performing proper SEO undertakings, high positions of local phrases can directly translate into a more favorable position of general keywords for a particular location. It means that your ad will be visible to clients located in a close proximity to the business who have typed in keywords that have not included an exact location (for example – shoe repair). Such technical aspects of local SEO make it possible to achieve a remarkable success even without having a big budget (general phrases are competitive and rather expensive).
A user may be in a city which he or she does not know. He or she wants to eat a good meal, so he or she grabs a phone and types in pizza Poznan or pizza near me.He or she is presented with food joints located in the closes proximity. The better the position of the page of a business owner, the higher the chance that his or her ad will appear at the top. In such a way, a local entrepreneur can reach people interested in his or her business.
An individual supervisor will create a regional SEO strategy for the website. During the first stage, a SEO audit will be performed. Its outcome will be guidelines relating to technical optimization and content optimization. Proposed changes will include, among others: meta tags, headers, adjusting the website for mobile devices, expanding content on individual subpages, and increasing the number of local keywords on them. It is also vital to have a Google My Business account and include a Google Maps module with the location of the business provided on the website.
Geolocation has an impact on the budget spend on optimizing a shop operating on the local market. General phrases are more expensive and competitive, as they are searched for by more users than location-specific ones, as well as they compete for a high position with more websites. Let us provide an example:
A person being in Wroclaw and typing in floristin the search engine will be displayed adverts of businesses from Lower Silesia, as well as from some other regions. On the map located between organic search results, florists from Wroclaw rather than from the entire country will be indicated. In the case of typing in a keyword with an exact location, only florists from Wroclaw will be displayed. In both cases, some TOP 10 results will be identical.
What does it mean? While operating on the local market and knowing how the geolocation system works, it is not worth opting for general phrases. They are much more competitive and expensive, so reaching satisfactory results will be a time-consuming process. A better strategy is to focus on local SEO having a tremendous impact on business development and the ability to reach customers from a particular area.
In this scenario, we realize a local SEO tactic that is based on creating separate landing pages for each and every branch. Informational pages will help optimizing phrases with location and providing clients with details relating to a specific branch, including – working hours, ways of reaching the place, or its special offers. Each landing page will be optimized for keywords adjusted to branch location. What is more, separate Google My Business account will be created for all branches.
Assuming such a local SEO strategy allows to efficiently and safely promote companies operating on several regional markets in the Net. Optimizing a single website for various locations would be ineffective and exceptionally costly.
Aside from data set by the owner of the business on the Google Maps page, one can also check Google users’ opinions and reviews taken from such websites as Facebook or Booking.com. An average rating given to a place by users affects its position in local search results. It is also worth taking care of a proper reputation on Google maps and answer comments published by clients.
While realizing local positioning strategy, we always take care of visibility and a decent position of business’ page on Google Maps.