Precise targeting – thanks to various targeting methods that can be combined with one another, the advertiser can reach a proper target group that is potentially interested in his or her offer.
Low cost per click – thanks to the fact that GSP are still not as popular as AdWords ads, cost per click is relatively low and the advertiser can present his or her offer to a wide group of recipients while at the same time not spending a lot on promotion.
Attractive form – on the one hand, GSP ads are non-intrusive for the user and are not even considered to be promotional materials. On the other, after opening such a message, it may contain appealing graphic and multimedia content.
Measurable effects – the system monitors the amount of views of the hidden message, clicks allowing to expand it, clicks leading to the website, as well as the amount of messages saved and forwarded to others. Thanks to that, the advertiser knows how users react to his or her ads and can therefore optimize them to do even better.
Reaching users at the right time – Gmail ads are displayed to users who browse their e-mail account and check their offer tab, which means that they are willing to receive messages, including those promotional ones. Thanks to that, they are more willing to familiarize themselves with the content of an e-mail than while browsing a website and being presented with ads.