Complex approach to conversion optimization – how to increase the amount of online sales?
We understand the needs of online entrepreneurs, as well as their willingness to become successful online. We take a proper care for the performed online marketing undertakings to allow for the realization of key business goals of our clients. To make sure that the executed actions are successful, we have introduced a SEO+CO service (search engine optimization and conversion optimization) that is the amalgamation of a standard SEO service, online analytics, and user experience (UX).
Within the framework of the SEO+CO service, we can perform the following tasks:
- Increasing website traffic – by executing SEO-specific actions, we can increase the visibility of the website in search results. The higher the position of the website in Google, the higher the chance to win the interest of users determined to generate conversions,
- Analysis of user behavior within the website – online analytics helps to learn how users navigate the website, how much time they spend on subpages, and on what stage of the purchase process they are most likely to resign from finalizing transaction. Understanding user behavioral patterns helps introduce changes to the website that may facilitate generating more conversions,
- User experience (UX) website usability analysis – thanks to our experience, we can easily identify problematic spots and elements of the website that may discourage users from converting. We simplify contact forms, modify sales process, and optimize website content by adding information solving problems encountered by users to it.
Realization of the conversion rate optimization process, while combined with SEO undertakings, helps increase website efficiency. It can then acquire more users and encourage them to make a purchase, download an interesting e-book, or send an offer-related request, all of which are types of conversion.