Text ad in the search engine includes two headlines up to 30 characters, a text field (up to 80 characters), and a displayed URL address (up to 15 characters). They can be accompanied by some extensions, such as: location extensions directing users to business details sections of the website, affiliate location extensions showing the factual address of the advertiser, as well as modules (call extensions) showing advertiser’s phone number and allowing users to call him or her after clicking the “Call” button.
AdWords campaigns are also based on providing users with image ads (banners) in the network of websites cooperating with Google, namely the so-called Google Display Network or GDN, together with video ads on YouTube and Gmail ads.
Forms of Google AdWords advertising we utilize:
TEXT ADS (SPONSORED GOOGLE LINKS)
IMAGE ADS (BANNERS)
VIDEO ADS
GMAIL ADS
SHOPPING CAMPAIGNS